Market Research- UK Tribes 2013

       

 Indie Scenesters- Creatives
Also known as Artists, Craftivists

Favourite Brands:

A.P.C.
The Cool Hunter

DeZeen- Design Magazine

E-flux

Etsy

Leica

Monocle

Muji

The New York Times

Secret Cinema

 

 Key Words:

Inventiveness, Collaboration, Hard work.

 

Icons:

Gemma Correll

Ai Wei Wei

Laurence Weiner

Rosie Wolfenden

Harriet Vine

Bjork

JW Anderson

David Bowie

 

This is an estimation of one of the types of audiences within 'Indie Scenesters' that our band Influxx would appeal to. It gives a good overall view of the type of lifestyle, interests, hobbies, style, icons etc of the market we are aiming our band at. Finding out the type of brands and icons this tribe are interested in helps us plan what we will present our band like (fashion & style wise) to appeal to this audience. The Creatives tribe fall into the 'Indie Scenesters' as a collective, this is a good indication that we are looking at the right type of market for our band as Influxx are an Indie/Synth pop duo. We must keep in mind that although this is updated information from UK Tribes (2013) it is stereotyped and may not be completely accurate, however we can take lots of information from this piece of research and incorporate it into our planning and final music video.