Monday 30 September 2013

Animatic Evaluation

The storyboarding stage of our pre production was a relatively lengthy and also challenging task as a result of the fact that our video is performance based. This style of music video proved particularly difficult to storyboard as it is easy to become repetitive with shots- especially nearing the end of the song when we had exhausted the majority of our ideas. To overcome this issue we viewed numerous pre existing music videos which gave us inspiration for shots of our own.

For the creation of our animatic we decided to take individual images of each frame on the storyboard and edit them in accordance with the songs timings. This speeded the process up, as oppose to using the Wacom- Bamboo and was equally as effective. On the day of filming we will be taking a laptop to the location and we can review our animatic to assist us with the production of the video.

However, as this video is only a draft preceding our final video there are certain things which we may have to reconsider. For example, most of the music videos we have analysed place a huge amount of emphasis on the main vocalist with imagery of the lead singer dominating the video. As a result of this we may have to adjust the amount to shots which Alex is present in and allow Ellie to take command of more frames. This issue can be overcome in the production stage however, for example when we film a long shot we will also shoot a mid shot and also a close up incase we need to focus more on either Ellie or Alex. This will ensure that we are fully covered when it comes to post production- as it will be beneficial to have more shots than necessary so that we can be experimental with editing.

An aspect of the visuals which we included slightly in the storyboard, but not extensively, is the expressions of our models. Within the videos which have influenced our own, the artists often appear fairly unexpressive and vacant which is something we will attempt to emulate in our own visuals- in order to create this effectively we will have to make certain that Ellie is able to remain interesting to viewers and doesn't seem 'dull' with such an expressionless face.

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