Preliminary Evaluation: Production

As mentioned in the previous post the actual production of our video was made more difficult as we had not prepared properly in the pre-production stage. For convenience we decided to film on school grounds in a room equipped with a white screen and lighting. Despite the fact that the video we were recreating was also shot with a blank white background it was clear that they had a larger area of room to work with whereas we were restricted to a relatively small screen. This meant that framing the shots became difficult and it is evident in the video that there was limited space. In future it will be crucial that we decide on a location for the video which is perhaps more practical.

 We also encountered problems as two of the people featured in the video were noticeably different heights, therefore we had to use a box for the smaller one to stand on which wasn't ideal. How those featured in the footage look amongst one another is something else we will have to think about before filming. 

 We didn't spend a large amount of time actually producing the video- approximately two lessons taking into account the time we used to set up and pack away. I think the fact that it was rushed is definitely obvious when watching the video back and we’ll allow ourselves a longer amount of time for our final video. Most of our ideas were taken directly from the blurred lines video whereas it would have been more effective had we been creative and introduced our own ideas. In this sense our music video uses conventions of pre-existing media products as it is essentially a recreation of the original video, however we failed to develop or challenge forms and conventions which is something we will consider when making our next video. For the filming of our preliminary task we used a camera from school which wasn’t the best quality, when filming again we will hopefully use a different camera which will make the footage look more professional.